Qualitative Analysis: Coding and Categorizing Data by Philip Adu, Ph.D.



Data analysis is all about data reduction. But how do you reduce data without losing the meaning? What is the coding process? What coding strategies can you use? How do you make sure the categories or themes address your research question(s)? How do you present your qualitative findings in a meaningful manner?

If you want answers to these questions, watch this video.

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